A public relations company can benefit your business in a number of different ways depending upon exactly what it is you need them to do for you. This article is going to talk about what a public relations firm does and what they can do to help your business.Public relations refers to an individual, organization, or company and their relationship with or the way they are viewed by the general public. Government organizations might use a PR firm to help influence public opinion in order to gain support for a particular project. A PR firm may also be brought in to help repair the reputation of a company or individual that has made some foolish mistakes in the public eye. I’m sure you can think of a few celebrities or politicians that fall into this category.You don’t need to be pushing a political agenda or trying to recover from a reputation crushing scandal in order to benefit from the services of a public relations company however. There are a number of things a PR firm can do to help your business grow and become more profitable which is what every business is striving for. A public relations company can help your business get national exposure by getting you, your business, or your products featured in newspaper or magazine stories. They may even be able to get one of your representatives booked on television talk shows or newscasts for interviews. This type of exposure would cost a fortune if you were to pay for television and radio ads or multiple page advertisements in print publications but by being a featured news story your company can get all of this exposure for free.A good PR firm can get these things done without the public even realizing that you are engaged in a public relations campaign. By sending out a press release to the news media or through various online services you can get publications and other media outlets interested in doing a story about your business or the products and services your company offers. A well-written press release will not sound like an advertisement for your company but rather like a news story that consumers in your niche would be interested in. Newspapers, magazines, and even online sources are not interested in promoting your business but they are interested in providing content to their readers, viewers, or website visitors. A good public relations company can benefit your business by crafting a press release that comes across as a news event rather than advertising copy and by getting various media outlets interested in your story you can get a great deal of exposure for your business.